JAGUAR THE OFFICIAL CAR FOR THE PLAYERS TRANSPORTATION @WIMBLEDON 2015

Written by: Staff on 29th June 2015

AELTC/Jed Leicester . 23 June 2015Jed Leicester

JAGUAR THE OFFICIAL CAR FOR THE PLAYERS TRANSPORTATION @WIMBLEDON 2015

Official Jaguar/Land Rover cars. The Championships 2015 at The All England Lawn Tennis Club, Wimbledon. - Tuesday 23/06/2015. Photo: AELTC/Jed Leicester |

Photo: AELTC/Jed Leicester

Jaguar Hoping For Maximum Exposure As Wimbledon Sponsor

Jaguar is hoping to make the most of its new Wimbledon transport sponsorship, with the iconic British brand launching a marketing awareness effort as the Championships began. For a start the company’s Land Rover is supplying 170 luxury, high performance vehicles to support tournament operations, including new Jaguar XE.

The official car sponsor of the event has undertaken the complex task of trying to register spectator emotion around the grounds as a part of its publicity effort, hoping to quantify the unique spectrum of emotions associated with the world’s top tournament.

Fans will benefit, with selected members of the spectating crowds at showcase Centre court and No. 1 provided with biometric wristbands capturing the excitement at SW19. In-ground sensors will monitor the energy around the courts, and global sentiment on social media will be analyzed.

This kind of unique information will also include tabulation of crowd movement, audio levels, with the biometric wristbands capturing data on spectator heart rate, movement and location around the grounds.

Marketers hope to even capture the rising emotional tide of a tight fifth set or other dramatic moments in a major match. Interested fans can follow the data daily through Jaguar’s UK social media channels or at www.feelwimbledon.co.uk.

“There’s no other tournament like Wimbledon and the experience gets better each year,” said Jaguar spokesman Tim Henman, former British number one and a member of the Committee at the All England Club. “The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #Feel Wimbledon campaign.”

Jaguar expects to benefit from exposure to the more than 500,000 fans passing through the gates of Wimbledon during the fortnight.

Content Via Bob Larson Tennis News Service.

Topics: Jaguar, Sw19, Tennis News, Wimbledon 2015

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June 29, 2015 at 8:56 am

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