RAFA , RAFAEL NADAL SIGNS A DEAL WITH TOMMY HILFIGER , IS THAT A CONFLICT OF INTEREST ?

Written by: on 31st December 2014
Rafael Nadal Global TH Brand Ambassador
RAFA , RAFAEL NADAL SIGNS A DEAL WITH TOMMY HILFIGER , IS THAT A CONFLICT OF INTEREST ?  |

TOMMY HILFIGER ANNOUNCES RAFAEL NADAL AS

GLOBAL BRAND AMBASSADOR FOR UNDERWEAR AND TAILORED COLLECTIONS

 

The internationally renowned, record-setting tennis icon will appear

in the ‘Tommy Hilfiger’ underwear and tailored campaigns, beginning Fall 2015.

 

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

 

“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport,” said Tommy Hilfiger. “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool.”

 

The campaign imagery will be photographed in early 2015 in Spain and it will break globally in fall 2015 with dedicated print, online, and out-of-home media placements worldwide. To further support the global initiative and collaboration, Nadal will attend exclusive Tommy Hilfiger launch events in North America, Europe and Asia.

 

“I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,” said Rafael Nadal, the 14-time Grand Slam winner.

 

The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations combine with premium fabrics for a result that’s sophisticated, durable and essential for everyday comfort. The Fall 2015 Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures.

 

Born in 1986 in Manacor, Spain, Nadal has ranked amongst the world’s top five tennis players since 2003. Widely regarded as one of the greatest professional tennis players in history, at the age of 24 he became the youngest athlete to complete the “Grand Slam” and is the second male player in the world to have completed the “Career Golden Slam” after winning the French, Australian and U.S. Opens; Wimbledon; and a 2008 Olympic gold medal. Nadal currently holds a record for his nine French Open victories – the most won by a single player – including five consecutive title wins.

 

 

About The Tommy Hilfiger Group

 

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

 

 

 

Editors note : 10sballs is thrilled at the thought of seeing RAFA in undies ? It’s been done before … Thrilled at this deal ? Benito is for sure. But hello Chris Kermode and the ATP board. Didn’t you guys just bring TOMMY on board as a branding expert for the ATP tour ? Is this a conflict of interest ? Just wondering.

 

 

 

 

 

 

 

 

 

 

 

 

 

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