Cincinnati Does Well On Cyber Monday
Cincinnati Does Well On Cyber Monday
In a record-setting holiday promotion for the Western & Southern Open, fans purchased $53,775 worth of tournament “Court Cards” from 12:01AM to 11:59PM on December 2, 2013 on Cyber Monday. The one-day promotion offered tournament Court Cards at a 10% discount. A Court Card is redeemable for tickets at the tournament box office, and food, beverage and merchandise at the venue. “The success of this offer even in our off-season shows how connected our fans are to the event,” said marketing director Will Sikes. “The combination of a good value proposition, a time sensitive offer, and eliminating the guesswork of buying tennis tickets as a gift is a winner.”
The tournament said that an order was placed on an average of every five minutes; an average of $2,240 of card value was ordered every hour; and orders from 30 states, the District of Columbia and internationally from Canada came in, showing how popular the event has become outside of Ohio.
The Western & Southern Open is one of only five professional tennis events in the world (outside of the Grand Slams) to feature top-level men’s and women’s events playing concurrently at the same venue during the same week. The event is played in Mason, OH, 20 miles north of Cincinnati.
Topics: 10sballs.com, Cincinnati, Court Cards, Cyber Monday, Tennis, Tennis News, Western & Southern Open
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