Xerox Signs On as Major WTA Sponsor
Xerox Signs On as Major WTA Sponsor 
The Women’s Tennis Association (WTA), the world’s leading global sport for women, announced a multi-year, multi-million dollar global partnership with Xerox, the world’s leading enterprise for business process and document management. Under the agreement, Xerox will become the WTA’s exclusive supplier of business services and office document technology.
During the first year of the agreement, Xerox will activate at 18 WTA tournaments around the globe, accessing significant global marketing, digital, broadcast and content rights throughout the WTA season, including ePlayer, mobile and social networking applications.
Additionally, Xerox will become a partner of the prestigious TEB BNP Paribas WTA Championships-Istanbul, which in 2012 set records for attendance, broadcast coverage and digital fan engagement.
This is the sixth new sponsorship agreement secured by the WTA over the last two and a half years, including BNP Paribas, Rolex, Oriflame, Peak and Jetstar. The WTA Board is expected to approve the Xerox deal this week.
Group M Entertainment & Sports Partnerships (ESP) negotiated the partnership for Xerox, and manages their global sports and entertainment partnership portfolio.
©Daily Tennis News Wire
Topics: Sports, TEB BNP Paribas WTA Championships-Istanbul, Tennis, Women's Tennis Association, Wta, Xerox tennis sponsor
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