Cardio Tennis Helps Drive Tennis Participation

Written by: on 4th February 2013
10sballs_QR_with full logo
Cardio Tennis Helps Drive Tennis Participation  |

Cardio Tennis is fast becoming a worldwide brand—receiving prominent play by Tennis Australia (TA) during this year’s Australian Open and officially relaunching/rebranding in Great Britain with new initiatives and a new spokesperson.

“Tennis Australia is using Cardio Tennis as one of its main programs to increase tennis participation in that country,” says Jolyn de Boer, the executive director of the Tennis Industry Association (TIA), which created Cardio Tennis and manages the program in the U.S.

“In Great Britain, the Lawn Tennis Association (LTA) recently relaunched Cardio Tennis and committed significant resources to the program.” Through partnerships and other agreements, the U.S. TIA has helped more than 30 countries launch Cardio Tennis programs.

TIA Cardio Tennis Manager Michele Krause worked with both TA and the LTA to train their coaches and set up their Cardio Tennis programs. “Tennis Australia launched Cardio Tennis last year at the Australian Open, and they’ve been seeing tennis participation increase,” she says. “This year, there is even more visibility at the Aussie Open, including signage on Rod Laver Arena itself, and there are demonstrations and Cardio Tennis ‘flash mobs.’

But it’s not just being promoted at the tournament—TA is reaching out across Australia. They’re so excited to be doing Cardio Tennis, bringing in players, and enhancing health and fitness for all Australians.”

On the other side of the world, England’s governing body of tennis, the LTA, officially relaunched Cardio Tennis throughout the country on Jan. 19 with “three days of madness at London’s largest and busiest inner city shopping centers” along with other malls throughout the country, according to the LTA’s Sam Richardson. The LTA is delivering the Cardio Tennis message, along with the overall message to help more people play tennis, through a national campaign driven by the website allplaytennis.com.

The LTA also has a “new face of Cardio Tennis”—Kirsty Gallacher, who is a well-known TV sports personality in England. “I’ve only just started Cardio Tennis, but I am now completely hooked, as it’s a great way to get fit with family and friends,” says Gallacher, who is a mother of two young children.

“With participants burning around 600 calories an hour, Cardio Tennis is a great way to tap into the half a million adults [in England] wanting to get involved in the sport in a fun, friendly way,” says Sophie Curthoys, National Programmes Manager at the LTA. There currently are more than 600 venues in Great Britain delivering Cardio Tennis.

Cardio Tennis was created in 2005 by the TIA and U.S. Tennis Association and now has more than 1.3 million participants in the U.S. As the program has expanded around the world, it also continues to grow in the U.S., with enhancements that include Cardio Tennis Interactive, a web-based system that helps participants track their fitness and participate in “Get Fit” health challenges; TRX Cardio Tennis, a total body workout that utilizes the TRX training system along with Cardio Tennis; a Cardio Tennis “Authorized Provider” program; new tools and resources for providers; and more.

This June, a “Try Cardio Tennis for Free” month-long promotion will be launched across the U.S., encouraging people to try a free session of Cardio Tennis at participating facilities to help drive more business and gain visibility for the benefits of the program.

©Daily Tennis  News Wire

Topics: , , , , ,








10sBalls Top Stories

In Case You Missed It

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA thumbnail

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA

Tennis Canada announced on Wednesday that Eugenie Bouchard is the winner of the 2018 Excellence Awards in the Female Player of the Year and Singles Player of the Year categories.
TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE thumbnail

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE

Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER thumbnail

TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER

According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife thumbnail

Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife

Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos
ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS thumbnail

ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS

Jelena Ostapenko of Latvia hits a forehand to Kaia Kanepi of Estonia during her second round match at the Nature Valley International tennis tournament in Eastbourne, Great Britain, on Tuesday, June 26, 2018.