Adidas Launches New Stella Line
Adidas Launches New Stella Line | 
Adidas put on a media event in a West Melbourne warehouse to launch its new Stella McCartney line. Adidas players Caroline Wozniacki, Maria Kirilenko and Laura Robson hit on a mirrored court which offered a living kaleidoscope of moving reflections.
“I always play better when I feel good, that is very important to me,” said Wozniacki. “The new adidas by Stella McCartney Barricade Range makes me feel secure and comfortable on court.”
The launch of McCartney’s line is being accompanied by the launch of a fan competition on adidas’ Women’s Instagram page.
Prices range from $80 for the adidas by Stella McCartney barricade Tank and Skirt and $150 for Wozniacki’s Dress.
Naked Melbourne was appointed by Adidas to creative and strategic duties in December and ran the media event.
Fashion photographer Astrid Salomon shot the event.
A video of the event was created by production company Colour Me Films and was pushed out through social media.
©Daily tennis news wire
Topics: Adidas, Caroline Wozniacki, Laura Robson, Maria Kirilenko, Sports, stella mcCartney, Tennis, west melbourne
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[…] Adidas Launches New Stella Line | Adidas put on a media event in a West Melbourne warehouse to launch its new Stella McCartney line. Adidas players Caroline Wozniacki, Maria Kirilenko and Laura Robson hit on a mirrored court which offered a living kaleidoscope of moving reflections. Read more on 10sBalls […]