Redfoo from the hit music group LMFAO and his Party Rock brand have agreed to title sponsor the Party Rock Open, a Women’s $50,000 USTA Pro Circuit tournament taking place in Las Vegas Sept. 23-30
The Party Rock Open will make its debut at the Darling Tennis Center, formerly the host site of the Tennis Channel Open. The move to Darling, which is owned in part by ATP player and Las Vegas resident Sam Querrey, will accommodate night matches on the 3,000 capacity stadium court, as well as a Party Rock atmosphere featuring regular deejay sets throughout the tournament.
Party Rock Open co-tournament director Tyler Weekes, who operates the tennis concession at The Cosmopolitan on the Strip, recently crossed paths with Redfoo, a tennis enthusiast who grew up playing competitively in Southern California. While taking a lesson from Weekes at The Cosmopolitan, Redfoo learned of the tournament opportunity and expressed interest in helping promote the event and brand it after his Party Rock line of clothing.
Redfoo also visited the US Open and sat with world No. 1 Victoria Azarenka during one of the press conferences. Redfoo will also participate in Cox Communications Kids’ Day on September 23, host the official Players’ Party at Marquee, and pair with a top pro from the tournament in the Pro-Am doubles event.
Italy’s Romina Oprandi, currently ranked No. 59 in the WTA world rankings, captured the title in 2011.The tournament’s website is www.partyrockopen.com. To learn more about Redfoo and Party Rock Clothing, go to www.partyrockclothing.com.
©Daily Tennis News Wire
Topics: Las Vegas tennis news, LMFAO tennis news, Party Rock Open 2012, Redfoo, Romina Oprandi, Sam Querrey, Sports, Tennis, USTA Pro Circuit