Bethanie Mattek-Sands Signs Endorsement Deal with Andrew Charles
Bethanie Mattek-Sands Signs Endorsement Deal with Andrew Charlesepa03295619 Bethanie Mattek-Sands of the US during her doubles match with Sania Mirza of India against Venus and Serena Williams of the US for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 04 July 2012. EPA/JONATHAN BRADY |
Bethanie Mattek-Sands has signed a deal with Andy Hilfiger’s Andrew Charles fashion label to sport the brand on and off the court.
She appeared wearing the apparel in the US Open singles, doubles and mixed doubles draw.
With some members of the press dubbing her the “Lady Gaga of the tennis world”, Mattek has garnered attention for both her unique fashion sense as well as her game.
The deal was proposed by her agency, The Titan Group, who recognized the synergy between Andrew Charles and her. Andrew Charles is a rock-n-roll-inspired fashion line developed by Andy Hilfiger. It launched in Fall 2011 with a collection inspired by Steven Tyler. The rock star and his youngest daughter, Chelsea, made appearances to promote the brand and were featured in its advertising campaign.
Bethanie Mattek-Sands was chosen because, “She’s a true rock star on the court.”
Topics: American tennis news, Andres Charles, BETHANIE Mattek-Sands, Sports, Tennis News, US Open 2012 apparel
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