Ooyala and Tennis Australia Serve the World Free Internet Livestreaming of the 2012 Australian Open
© “DAILY TENNIS NEWS WIRE”
Digital video solutions innovator Ooyala and Tennis Australia have partnered to bring the tournament to the web for free live viewing around the globe. Visitors to australianopen.com, the official website of the 2012 Australian Open, can watch live matches from all seven of the tournament’s courts, as well as special features, highlights and interviews from one of the year’s most popular events in tennis.
Tennis Australia selected Ooyala as its official online media partner for its ability to quickly integrate its personalized digital video solutions with australianopen.com to create a premier live sports video experience that will attract millions of visitors from around the world over the course of the tournament. This is the first time the Australian Open will be delivered online for free.
In addition to helping Tennis Australia monetize its online video offering with a variety of Ooyala-powered video advertising tools, Ooyala’s digital video technology will dramatically increase viewership of the Australian Open through its seamless multi-device delivery to tablets, smartphones and other devices, and through syndication of videos to YouTube and other news and sports websites. Ooyala also handles important geographic content restrictions to comply with Tennis Australia’s broadcast partner requirements.
© “DAILY TENNIS NEWS WIRE”
Topics: Australian Open
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