To Get Extension of Madrid Contract, Tiriac Pays a Price
© “DAILY TENNIS NEWS WIRE”
Innovative impresario Ion Tiriac has staged another financial coup, signing host city Madrid for another decade of sponsorship of the high-profile Masters 1000 event. The May ATP-WTA tournament may or may not be played on the controversial blue clay to be trialed at this year’s edition in May.
Since changing several seasons ago from an indoor autumn tournament to a key pre-French Open stop, the event has gone from strength to strength, with Romanian billionaire Tiriac guiding every step.
The one-time player from the 1960s and 1970s signed the city to a contract stretching to 2012. But the long-term pact comes with a price: Spanish media report that the sponsorship price for the next three years will be reduced by 50 per cent, the next three to 40, and the last four to 25 percent.
While now played outdoors in the trendsetting Caja Magica with its moveable roof, the event was begun indoors in 2002 in the autumn when Tiriac moved it from Stuttgart in search of new business opportunities. Andre Agassi won it in the debut year, with other champions including Andy Murray, Roger Federer, Novak Djokovic and Rafael Nadal.
© “DAILY TENNIS NEWS WIRE”
Topics: Ion Tiriac, Madrid
Share this article:
Follow 10SBALLS.COM on:
10sBalls Top Stories
- No Key Biscayne, No Problem; New Site, Same Great Miami Open Tennis Event
- 10SBALLS SHARES FAVORITE EPA TENNIS PHOTOS Of 2018
- THE PERFECT HOLIDAY GIFT FOR ANY TENNIS PLAYER & FAN
- ATP MEN’S TENNIS • WILL IT MOVE FROM LONDON TO MANCHESTER OR TOKYO OR SINGAPORE? OR TURIN?
- ALIX RAMSAY WRITES TO “TENNIS SANTA CLAUS” WITH HER WISHES • ANDY MURRAY!
- CALIFORNIA CHAMPIONSHIPS AT THE JACK KRAMER CLUB – DECEMBER 15 TO 22 2018 • UTR • ORACLE • AND AN AWESOME NEW TENNIS EVENT
- 10sBalls.com Shares Alix Ramsay’s Rambling On About Tennis and The Holidays
- ROGER FEDERER JOINED BY RAFA NADAL FOR THE 2019 LAVER CUP FESTIVITIES IN GENEVA, SWITZERLAND
- TENNIS PLAYERS’ UNION – IS IT NEEDED? BY MARK WINTERS
- Tennis News: Wilson’s Revolution Is Here – THE CLASH
- ROTTERDAM TENNIS TOURNEY DIRECTOR RICHARD KRAJICEK ANNOUNCES DAVID GOFFIN TO PLAY IN 2019 ABN AMRO
- JELENA VEMIC’S PHOTO GALLERY
- TENNIS NEWS FROM LONDON • 10SBALLS REPORTS ON THE LAWN TENNIS WRITERS HOLIDAY LUNCHEON AT WIMBLEDON’S DEBENTURE CLUB
- 10sBalls.com Shares a Great Gift For A Tennis Player – The Functional Tennis Match Journal
- BNP PARIBAS TENNIS OPEN NAMED 2018 WTA PREMIER MANDATORY TOURNAMENT OF THE YEAR FOR FIFTH STRAIGHT YEAR
In Case You Missed It
EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA
Tennis Canada announced on Wednesday that Eugenie Bouchard is the winner of the 2018 Excellence Awards in the Female Player of the Year and Singles Player of the Year categories.
TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE
Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER
According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife
Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos