Nadal is Building Endorsement Portfolio

Written by: Bob Larson Tennis on 12th December 2010

Nadal is Building Endorsement Portfolio |

World no.1 Rafael Nadal is to succeed football icons David Beckham and Cristiano Ronaldo as the male face of Emporio Armani Underwear and Armani jeans.

The 24 year-old Spaniard is now building a massive portfolio of endorsement deals with concerns such as Richard Mille watches, Mapfe SA (Spain’s largest insurance company), Kia Motors, Lanvin fragrances and of course Nike Inc. and Babolat.

Even the most conservative estimates maintain that Nadal’s commercial appeal will boost his annual earnings to somewhere comfortably in excess of $US 40 million a year. With three major titles to his credit in 2010 he has collected $10,171,998 in prize money alone.

Simon Chadwick, a professor of sports business strategy and marketing at the Coventry University Business School in England, confidently predicted: “Nadal will even transcend the Federer brand.”

Nadal’s first campaign shots for Armani will not be released until in the New Year and the decision to switch sporting focus for its’ underwear brand from football to tennis is seen as a bold move in a sector of male fashion that is worth more close to $US 10 billion a year.

Armani’s campaign involving Real Madrid and Portugal star Ronaldo was deemed a success across global markets. Other fashion companies including Milanese rivals Dolce and Gabbana recruited the entire Italian World Cup squad.

The only tennis player to previously make a global impact on the underwear market was Bjorn Borg who started his own brand in Sweden that became a worldwide concern. Patrick Rafter is the current image of Bonds underwear in Australia.

Interestingly, no one at Armani seems to realize the irony of signing Nadal who is notorious for taking time between points for readjustment because he habitually seems to struggle with the fit of his underwear.

Topics: Armani Jeans, Bonds Underwear, Conservative Estimates, Coventry University, David Beckham, Dolce And Gabbana, Endorsement Deals, Fashion Companies, Italian World Cup Squad, Kia Motors, Lanvin Fragrances, Male Face, Male Fashion, Nike Inc, Patrick Rafter, Rafael Nadal, Real Madrid, University Business School, World Cup Squad, Worldwide Concern

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faeaki says:

December 12, 2010 at 10:21 pm

Awsome athelete, awsome sportsman, amazing man, PERIOD..

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