Time for Corona or Corinita?

Written by: Lovey on 25th November 2010

Time for Corona or Corinita?

Roger Federer in round robin action against Andy Murray ATP World Tour Finals. Day 3. O2 Arena. London Photo By Karl Winter Fotosports International |

Corona beer and watching tennis on TV…that’s a great way to watch the matches from O2 arena in the Barclays ATP World Tour Finals. Ok. I’ll go back. You don’t know what a Corinita is? …It’s for that moment that you just want the great taste and a little beer. It’s seven ounces of the coldest liquid gold…still don’t know what I’m talking about… O.K. Look where your CORONA is sold and you’ll see the cute little six- pack of Corona 7 oz. bottles near by…translation a little Corona.
I’m still thinking about and looking at the patches on the player’s shirts. Why would the ATP care how many patches a player wears and why should the size of a sponsors logo need to be so small? The two-inch patches are for regular events. The players can wear a patch that’s three inches in diameter at grand slams…Why? Why can’t all the patches be readable/bigger? Why can’t Nike have a huge swoosh…? Or Adidas have its three stripes everywhere…? Why are the suits holding our sport back? I’d hate to misquote judge Robert J. Kelleher, the father of open tennis, but he once called some of the suits, “shoe clerks… ”

10sballs.com says plain and simple: give events more freedom. Give manufacturers more freedom. Give players and coaches. Give tennis more freedom and flexibility…

Signage at Wimbledon or some of the stately tennis stadiums might look as weird as billboards at the Irish derby, but they are there. So stadium signage won’t distract me, for now I’ll stick to player’s clothes. Why aren’t the crocodiles bigger?
My position is, and after fifty years in the sport I feel I’m entitled to an opinion, tennis players are walking billboards. Tennis careers are relatively short. So if a player is popular, good-looking, or gets on show courts/TV a lot…why impinge on their earning ability?

Topics: Atp, Barclays, Billboards, Clerks, Corona Beer, Crocodiles, Fifty Years, Grand Slams, Great Taste, Irish Derby, Judge Robert, Liquid Gold, Open Tennis, Signage, Six Pack, Stadiums, Stripes, Swoosh, Tennis Players, Wimbledon

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