New Women’s Apparel Company Is Gaining Attention

Written by: on 17th April 2013
10sballs_QR_with full logo
New Women’s Apparel Company Is Gaining Attention   |

A new women’s tennis and fitness apparel company with the unusual name, 30:Fifteen, which focuses on providing tennis clothes for women of all ages is already catching on.

The young entrepreneur and designer, Emily Tonkin has said that her intention is to provide apparel for women whether they workout 5-6 times a week, or just once a week. “I want the cute, stylish, comfortable and durable designs to encourage women to workout, play sports and be active,” she said. “30:Fifteen encourages a healthy active lifestyle and by offering gorgeous garments, there really is no excuse. The debut collection is tennis focused, but the tops and shorts are ideal for any workout.”

Tonkin’s collection is divided into 4 groupings with women’s names: Alethia, Sue, Anna and Jane. Each group has a different focus and style but all four embody the 30:Fifteen qualities and confidence.

“My inspiration and ideas come from myself and the women in my life,” she said. “I come from a very sporty family and I lead a very active lifestyle. I could never find affordable, cool workout wear or tennis outfits, so that was my starting point. All the women in my family/friends are all different sizes and they influence my ideas and are my inspiration so a lot of my designs are based on this.”

Apparently Twilight star Judi Shekoni is already a fan of the collection and First Lady Michelle Obama has also requested one of the tennis outfits. As well as being recently launched in the UK, America and Australia, 30:Fifteen is also about to launch in Dubai.

The 25-year-old Tonkin trained at the prestigious Fashion Institute of Design and Merchandising in Los Angeles.  She grew up in the UK and spent a lot of her childhood playing tennis and dancing.

Her line has been featured in Top Sante, Tatler and has been requested for fitness shoots for Marie Claire, Health and Fitness and Women’s Fitness, which are all due out in the summer. Made in Chelsea, the UK’s popular reality series has also requested the sporty yet girly clothing line, for the stars as they pick up their rackets to play tennis.

©Daily Tennis News Wire

Topics: , , , , ,








10sBalls Top Stories

In Case You Missed It

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA thumbnail

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA

Tennis Canada announced on Wednesday that Eugenie Bouchard is the winner of the 2018 Excellence Awards in the Female Player of the Year and Singles Player of the Year categories.
TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE thumbnail

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE

Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER thumbnail

TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER

According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife thumbnail

Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife

Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos
ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS thumbnail

ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS

Jelena Ostapenko of Latvia hits a forehand to Kaia Kanepi of Estonia during her second round match at the Nature Valley International tennis tournament in Eastbourne, Great Britain, on Tuesday, June 26, 2018.