Bethanie Mattek-Sands has signed a deal with Andy Hilfiger’s Andrew Charles fashion label to sport the brand on and off the court.
She appeared wearing the apparel in the US Open singles, doubles and mixed doubles draw.
With some members of the press dubbing her the “Lady Gaga of the tennis world”, Mattek has garnered attention for both her unique fashion sense as well as her game.
The deal was proposed by her agency, The Titan Group, who recognized the synergy between Andrew Charles and her. Andrew Charles is a rock-n-roll-inspired fashion line developed by Andy Hilfiger. It launched in Fall 2011 with a collection inspired by Steven Tyler. The rock star and his youngest daughter, Chelsea, made appearances to promote the brand and were featured in its advertising campaign.
Bethanie Mattek-Sands was chosen because, “She’s a true rock star on the court.”
Topics: American tennis news, Andres Charles, BETHANIE Mattek-Sands, Sports, Tennis News, US Open 2012 apparel