USTA Serves Announces New Partnership With Usher’s New Look Foundation

Written by: Resendiz on 1st September 2010

USTA Serves Announces New Partnership With Usher's New Look Foundation |

USTA SERVES ANNOUNCES NEW PARTNERSHIP WITH

USHER’S NEW LOOK FOUNDATION

Partnership to Help American Youth Use Athletic and Creative Talents to Become Leaders in Their Local Communities

White Plains, N.Y., September 1, 2010 – The USTA announced today a new three-year partnership between USTA Serves, the USTA’s philanthropic entity, and the New Look Foundation, a non-profit organization founded by R & B superstar Usher Raymond IV, designed to mentor youth to become global and community leaders. The partnership will help guide thousands of American youth in using their athletic and creative talents to become leaders in their local communities by expanding both tennis and service opportunities to youth across the country.

“I’m very excited about this new partnership, which extends the outreach of USTA Serves by working with one of the most dynamic organizations in the country,” said Deborah Slaner Larkin, Executive Director, USTA Serves. “Working with the New Look Foundation provides USTA Serves the opportunity to reach even more youth, and continue using tennis and education to help build leaders in communities across the country.”

“We are excited to continue our work with the USTA and look forward to a long term partnership.” said Shawn H. Wilson, president of New Look Foundation. “We have a common mission, to enrich young people, and together both organizations can make this goal a reality.”

The New Look Foundation provides the training and tools that allow young leaders to create and implement service projects within their own communities. Using leadership as a common thread, New Look and USTA are combining efforts to expand service opportunities across the country. New Look will work with the USTA’s 555 National Junior Tennis and Learning (NJTL) chapters – which reach 225,000 children – and other qualified tennis and education programs to expand young people’s leadership capabilities and opportunities.

Specifically, the New Look Foundation will develop a pilot service-learning curriculum for a select group of NJTL chapters geared towards expanding young people’s leadership in communities off the tennis court while building their commitment and dedication to improving their skills as a tennis player. The New Look Foundation will train NJTL chapter leaders to implement the curriculum, which will focus on tennis and the history, culture and industry that surrounds the tennis community, allowing youth to incorporate tennis and community service.

USTA Serves and the New Look Foundation will also explore the opportunity to create a Kids Day of Sport and Service for youth across the country, with the belief that linking sport and service together will inspire youth to follow Usher’s example and become leaders in their communities.

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Usher’s New Look Foundation

Founded in 1999, Usher’s New Look (UNL) mentors youth as global leaders. UNL hopes to make service more diverse, relevant and accessible to all young people. As a result, young people can find their power in their ability to create change in their lives, their communities and the world. For more information about Usher’s New Look visit www.ushersnewlook.org.

USTA Serves

USTA Serves, the National Charitable Foundation of the USTA, provides financial support for disadvantaged youth and people with disabilities through tennis and education programs designed to improve health, build character, teach life skills and motivate students to strive for academic excellence. For more information on USTA Serves, visit www.usta.com/foundation.

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.

For more information, contact:

Rita Garza, Senior Director, Corporate Communications, USTA

(914) 697-2223; garza@usta.com

Topics: Common Thread, Community Leaders, Creative Talents, Dynamic Organizations, Education Programs, Executive Director, Junior Tennis, Larkin, Mentor Youth, Non Profit Organization, Outreach, Raymond Iv, Service Opportunities, Service Projects, Superstar, Term Partnership, Usher Raymond, Usta, White Plains, Young Leaders

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Jackie Atkins says:

September 2, 2010 at 6:37 am

I am a proud mother of two tennis players that is already making a difference within the community. Both of my tennis players are examples of what youth can do within their community. You can google the Atkins Brothers to read their services. Thank you to the Usher Raymond NLF, a lot more kids can help their communities.

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