Andy Murray Is Slow To Promote His Sponsors

Written by: Staff on 16th July 2013

Andy Murray Is Slow To Promote His Sponsors

epa03779468 Andy Murray of Britain in action against Novak Djokovic of Serbia during the men's final for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 07 July 2013. EPA/KERIM OKTEN |

After recently reinforcing his spot among the multimillionaires of tennis, it seems that Scot Andy Murray needs to develop a few of the marketer-pleasing habits now second nature to sponsor-savvy rivals Roger Federer and Rafael Nadal.

After winning Wimbledon, Murray at least managed to remember to pull out his sponsored watch from Swiss house Rado and slapped it on his wrist just before holding the trophy aloft for the world’s photographers. That move was at least an improvement from New York last autumn when he won the US Open then totally forgot to strap on his well-sponsored timepiece.

But it turns out that even at Wimbledon the bumbling Brit didn’t get his choreography right, with his watch plainly stopped a full seven hours before the actual time of his victory. It didn’t take a detective to determine the obvious: Murray doesn’t actually wear the watch, he just collects the sponsorship money for it.

That attitude is in sharp contrast to his better-loved rivals, with Federer constantly sporting one of a collection of high-end Rolexes on his wrist and Nadal always careful to play in his $500,000-plus ultra-lightweight watch from Richard Mille.

Murray, by contrast needs to habitually put on – and ideally actually use – his modest $7,000 D-Star Automatic Chronograph in time for the photos to begin. The Murray model is a self-winder which needs movement from the wearer in order to stay activated.

©Daily Tennis News Wire

Topics: Andy Murray, British tennis news, Tennis News, tennis sponsors, Wimbledon Champions

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July 16, 2013 at 9:22 am

Andy Murray Is Slow To Promote His Sponsors – http://t.co/TRKJr9cWib @andy_murray @AndyMurrayDaily #tennis @BleacherReport