The USPTA And Emirates Airline US Open Series Announce Collaboration

Written by: Bob Larson Tennis on 13th June 2013

The USPTA And Emirates Airline US Open Series Announce Collaboration

epa03707576 US tennis player Serena Williams serves the ball to Victoria Azarenka of Belarus during their final match of the Italian Open tennis tournament at Foro Italico in Rome, Italy, 19 May 2013. Williams won 6-1 and 6-3. EPA/CLAUDIO ONORATI |

The United States Professional Tennis Association (USPTA) and the USTA have joined forces to make the Emirates Airline US Open Series available to the USPTA and its members.

The partnership is modeled after other successful agreements already in place in Stanford, New Haven and Cincinnati. The goal is to develop partnerships in the other Emirates Airline US Open Series cities and use the Series to promote tennis and the USPTA.

“The Emirates Airline US Open Series is a great platform for tennis fans, old and new, to enjoy our sport,” said J. Wayne Richmond, General Manager, Emirates Airline US Open Series. “The teaching pros are so vital to the success of tennis throughout the country and we are delighted to work the USPTA on several fronts to grow our sport.”

The Emirates Airline US Open Series links nine events during the five-week period leading into the US Open. Participating events are Atlanta, Stanford, La Costa, Washington, D.C., Montreal, Toronto, Cincinnati, New Haven and Winston-Salem.

“The USPTA has an obligation to support professional tournaments in the U.S. We owe it to those tournament directors to create interest in their events with the consumers that we touch by encouraging them to attend Emirates Airline US Open tournaments in those respective markets,” said USPTA CEO John Embree. “In return, our members receive a tangible benefit by being able to go to the tournaments early in the week as a guest of the tournament.”