The Barclays ATP World Tour Finals at The O2 in London set a new attendance record in 2012, as well as attracting record audiences on television & online. The tournament welcomed 263,229 fans across 8 days of action, shattering the previous attendance record of 256,830, set in the tournament’s first year in London in 2009.
The event, which will be played in London through 2015, has now welcomed more than a million fans through the gates of The O2 in its first four years in London.
The Barclays ATP World Tour Finals also drew record audiences on TV and online. An estimated global cumulative audience of 100.7 million viewers tuned into the event. Live match streaming on TennisTV.com, the ATP’s official live streaming site, received more than approximately 3.75 million total streams, an increase of 25% on 2011, whilst ATPWorldTour.com attracted a record 3.4 million unique users for the week.
The event was televised by 56 broadcasters in 193 territories, a total of 5,580 hours were broadcast across the eight days of the tournament, a 27% increase on 2011.
Online, the website ATPWorldTour.com attracted 3.4 million unique visitors throughout the tournament, a 10% increase on 2011.
©Daily Tennis News Wire
Topics: Barclays ATP World Tour Finals, British tennis news, London tennis news, Sports