British Federation Hopes British Fan Interest Will Continue Sponsorship

Written by: on 9th July 2012
Andy Murray
British Federation Hopes British Fan Interest Will Continue Sponsorship

epa03300603 Andy Murray of Britain returns to Roger Federer of Switzerland during the men's final match for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 08 July 2012. EPA/JONATHAN BRADY  |

Britain’s Lawn Tennis Association is hoping Andy Murray’s progression to becoming the nation’s first Wimbledon men’s singles finalist in 84 years and his emotional post-match speech that finally tugged at the heart strings of millions of doubters, will prompt an extension of the current five year sponsorship with finance services combine AEGON that expires next year.

The LTA is far from strapped for cash; each year they receive in excess of £28 million (about $40 million) from profits generated by Wimbledon but the AEGON deal is believed to be worth £125 million (about $200 million) over its five year span.

Included in the AEGON package is title sponsorship of the grass court events played in the build up to Wimbledon at London’s Queen’s Club, Eastbourne and Birmingham’s Edgbaston Priory.

“This whole Wimbledon tournament and grass-court season has been fantastic for us,” said Mark Locke, head of media relations at AEGON. “Although we have not been directly linked to Andy it is great that he was in the final; our brand exposure will go through the roof.”

Even if the AEGON deal is not extended with the LTA, Murray’s fine form widens the potential interest in British tennis, bringing competitive tension to the negotiations.

Roger Draper, the LTA chief executive, also insisted that the interest sparked by Murray’s determined bid to become the first British men’s champion since Fred Perry in 1936 would trigger a boost to tennis participation in the United Kingdom. Until an 11% year-on-year rise in weekly participation was reported this April, official statistics had shown a decline in British people actually playing tennis.

Draper said: “Everybody’s talking about British tennis at the moment, and our job is to get as many of them playing British tennis as well. We know this is a huge opportunity for us to get more people playing.”

Topics: , , , , , , ,


  1. Sports Facts » Andy Murray: I’m giving up tennis – for a week – Scotsman says:
    July 9, 2012 at 4:41 pm

    […] manThe IndependentAndy Murray factor set to lift interest in sport in NottinghamThis is Nottingham10sBalls -Sport.co.uk -San Angelo Standard Timesall 791 news […]

  2. Sports Facts » Despite Andy Murray, GB trails Spain in tennis – Channel 4 News says:
    July 9, 2012 at 5:27 pm

    […] the Scot.Sunday's Wimbledon final was watched by nearly 17 million. Picture: GettyScotsmanBritish Federation Hopes British Fan Interest Will Continue Sponsorship10sBallsBritain tuned in for tennis tearsThe SunSport.co.uk -New Straits […]







10sBalls Top Stories

In Case You Missed It

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA thumbnail

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA

Tennis Canada announced on Wednesday that Eugenie Bouchard is the winner of the 2018 Excellence Awards in the Female Player of the Year and Singles Player of the Year categories.
TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE thumbnail

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE

Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER thumbnail

TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER

According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife thumbnail

Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife

Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos
ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS thumbnail

ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS

Jelena Ostapenko of Latvia hits a forehand to Kaia Kanepi of Estonia during her second round match at the Nature Valley International tennis tournament in Eastbourne, Great Britain, on Tuesday, June 26, 2018.