Sharapova Takes Part in Evian Advertising Campaign
© “DAILY TENNIS NEWS WIRE”
Marketing phenomenon Maria Sharapova is not only good for brick-and-mortar business. The saleable Russian, fourth seed at the Australian Open, is also part of an online viral campaign launched during the Australian Open.
Sponsor Evian, the French water company, is more than pleased with the results of their “roller baby” campaign which began in 2009 featuring a video of babies in diaper on roller skates performing various tricks through the magic of computerized imagery, backed by a hip-hop track.
The virtual effort was augmented by billboards featuring Sharapova wearing a long t-shirt imprinted with a life-sized with a baby’s body – minus the head, which the player provides by clever placement of the body design on the shirt.
With the campaign earning a Guinness world record with more than 61 million online views, the Sharapova sponsor is out to create more success.
During the Open, Evian is trying to set another Guinness record for the world’s longest music video.
Tennis fans onsite can join a virtual reality Sharapova on the Grand Slam Oval at Melbourne Park. The epic currently stands at more than six and a half hours and is expected to grow substantially over the fortnight of competition through more than 5,000 participants.
The Melbourne line-up will add to participants from tennis events around the world, including Wimbledon and the US Open.
Evian also sponsored a competition for a chance to enjoy the tennis VIP style with a pair of front-row seats at the Rod Laver arena plus a club lunch. Dinner with Sharapova was not, unfortunately, included.
© “DAILY TENNIS NEWS WIRE”
Topics: Australian Open, Evian, Maria Sharapova
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