Tennis Australia Launches Official Website of Australia Open 2012

Written by: Staff on 13th December 2011

Tennis Australia Launches Official Website of Australia Open 2012 |

The Australian Open begins in little more than a month, and the tournament has launched the official Australian Open 2012 website, promising the most extensive coverage in the tournament’s online history.

Produced by Tennis Australia with technology partner IBM, www.australianopen.com sees the return of the SLAMTRACKER live scoring application – fully viewable across tablet devices – providing comprehensive match stats across all courts, live text commentary, and a momentum visualizer which predicts the outcome of featured matches based on statistical data.

AOTV returns with free live streaming (not available in all areas) from seven courts, ensuring coverage of every point of main draw action. Fans can also follow the Australian Open countdown with worldwide live streaming of AO Qualifying, the official draw ceremony and MLC Kids Tennis Day on australianopen.com and YouTube.

AOTV also offers daily highlights, interviews, features and a video archive featuring classic moments from past events. ‘Open Drive’ presented by Kia Motors, where players are interviewed en-route to the tennis, also returns for 2012.

Of particular interest to tennis history buffs will be the RESULTS ARCHIVE which includes every draw, scores and individual player data from the first year the Australian championships were played in 1905. In addition, the new AOTV VAULT houses 113 full-length tennis matches captured at the Australian Open between 1998 and 2011.

In 2011 more than 700,000 fans updated or downloaded the official iPhone app developed by IBM, and mobile site page views across the board increased to eight million, marking a 63 per cent increase. The free iPhone app returns with live scores, draws, schedule, photos, news and a new GPS feature to locate key activations onsite. A new Android App has also been developed by IBM and is available for download for the first time.

Both apps, smart phones and the mobile site – m.australianopen.com –will live stream AO RADIO – with play-by-play coverage from Rod Laver Arena and Hisense Arena. Delivered by a team of international tennis broadcasters, AO RADIO is also streamed live and can be heard on 99.7 FM around the grounds and within several kilometers from Melbourne Park.

Even the Official Australian Open Program is available for download free of charge from 16 January 2012 in a new iPad app presented by ANZ. The digitized program includes extended photo galleries and videos, as well as live scoring and daily news from Australian Open 2012.

Topics: Australian Open

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