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Novak Djokovic has cemented himself as one of the most powerful names in tennis, and according to the September issue of Vogue magazine, the Serb is also taking his place as one of the most powerful names in fashion.
The 28 year old was featured in the iconic magazine for his partnership with Uniqlo alongside global fashion designers and top models.
The magazine writes:
After winning his third Wimbledon title in July, Novak Djokovic donned a white jacket with a royal purple trim – a nod to the tournament’s livery – from Uniqlo, his apparel sponsor. It was a simpatico look for the world’s No. 1 tennis player: The Tokyo-based company has come to provide the blueprint for global cosmopolitan wardrobes – and, with more than 1,500 stores (and six more arriving in the U.S. this fall), it’s become a venerable international force of its own. Off-court, Djokovic has also seen a number of milestones lately. Last year he announced the arrival of his first child, Stefan – with wife Jelena Djokovic, née Ristic – via social media. Additionally, the Novak Djokovic Foundation – his Belgrade-based philanthropic organization, which focuses on early childhood education and welfare under the directorship of Jelena – opened its latest School of Life this past summer in Vladicin Han, Serbia.
“Less than 10 percent of children from the poorest households in Serbia attend early-education programs,” Jelena says. “A new building is simply the beginning.”
The foundation’s initiatives extend far beyond the classroom door, from the implementation of mobile teaching technology to reducing or eliminating preschool fees. “It is easy to lose one’s compass in life,” Jelena adds. “We see misfortune – and we are really lucky that we can do something about it.” The NDF will also continue to grow its alliance with UNICEF (Djokovic has served as an ambassador for the humanitarian agency since 2011) and is about to launch a campaign to highlight youth development issues globally, a roster of achievements ever more impressive when one considers the tennis star’s age. “I’m 28; I feel good,” Djokovic said after Wimbledon’s trophy ceremony. Then he added a flash of that tenacious, all-star mettle: “I’m going to try to push my own limits and see how far I can go.”
Read more on vogue.com.
( Courtesy of the ATP and Original Link – http://www.atpworldtour.com/en/news/djokovic-features-in-september-vogue-fashion-spread )
Topics: Atp World Tour, Novak Djokovic, Tennis News, US Open, Vogue Magazine
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