LTA Partners With Babolat

Written by: Staff on 13th June 2010

LTA Partners With Babolat |

The Lawn Tennis Association (LTA) today announced that Babolat VS, one of the world’s leading tennis equipment brands, has joined its commercial program in a three-year partnership deal.

As the Official Equipment Supplier to the LTA, Babolat will provide technical, product and stringing support across the organization.

The Babolat TEAM ball will now become the LTA’s Official Ball and will be used at all of the LTA’s major national tournaments.

Babolat and the LTA will also be working closely together to assist the club and county networks with their ball and equipment requirements.

Babolat has a long heritage in stringing services and, as well as being appointed the Official Stringer of the AEGON British Tennis Series, will also be offering support and advice to stringers and tournaments up and down the country.

As the No.1 junior performance brand, Babolat has built relations with some of the world’s best players, including World No. 1 Rafael Nadal, Andy Roddick, Kim Clijsters, recent French Open finalist Samantha Stosur and winner Francesca Schiavone.

Bruce Philipps, LTA Director of Communications and Commercial, said: “We’re very pleased to welcome Babolat to our growing family of sponsors. We are particularly looking forward to exploring how the brand’s widespread appeal to junior players can be used to help us increase the number of children competing and participating in our sport.”

The LTA launched its new commercial program in May 2008 and in September 2008 AEGON, one of the UK’s leading financial services company, was announced as the first ever Lead Partner for British Tennis. Underpinning the Lead Partner are a series of Official Supporters including BNP Paribas, Highland Spring and recently Thomson Reuters. The LTA’s Official Suppliers include Nike, Lucozade Sport, IHG and now Babolat VS.

Topics: Aegon, Andy Roddick, Babolat Team, Bnp Paribas, British Tennis, County Networks, Equipment Brands, Francesca Schiavone, Growing Family, Highland Spring, Kim Clijsters, Lawn Tennis Association, Leading Financial Services, Lucozade Sport, Partnership Deal, Performance Brand, Rafael Nadal, Samantha Stosur, Tennis Equipment, Tennis Series