A halo hovers over the desert, its golden glow raining down upon 250 amateur athletes whose definition of passion is evident in worn-out shoes, dirty racquet handles, and sweat-stained shirts. Along with 70 of the world’s top coaches, I am here in Tucson, Arizona for the United States Tennis Congress. Born from the mind of an adult player wanting to improve – let’s call him PJ Simmons because that is the name you need to remember when this thing blows up internationally – the Congress stands at the intersection of elite coaches and aspirational adults.
Today’s opening hours consist of Cardio Tennis and a Foam Ball tournament, events the staff calls mixers to get people acquainted before they thrust themselves into a deluge of tennis education. Over the course of three days, players will have 4.5 daily on-court hours, followed by three hour-long lectures, all specifically tailored to their individual needs – Simmons requires each athlete to provide a detailed profile of their tennis desires. Some of the class titles illuminate the effort toward specificity: Adding Depth and Control to Slice, Mastering the Midcourt, Match Adjustments for the 4.0 Doubles Team. Along with their courses, players undergo a full-scale fitness assessment and receive a year-long developmental plan from their coaches and fitness experts.
Before tomorrow’s activities commence though, tonight’s dinner includes remarks by 17 gold-ball winner Bob Litwin, who counsels the crowd on how to drink safely from the fire-hose of wisdom they are about to receive. The keynote for the evening is Ethan Zohn, professional soccer player, winner of the reality tv show Survivor, and cancer survivor. In a fifteen-minute delivery that took participants over a hilly emotional terrain, Zohn captured what Simmons has infused into every moment of the event – PASSION.
It is something the USTA needs to understand if they are going to grow the game.
Tennis is not about products. It is about stories – narratives that capture the passion of the people playing. In the massive market of adults who truly desire to get better, Simmons is serving a need that somehow evades the Federation’s scrutiny. Kudos to PJ and his team for recognizing that no amount of years, can derail the ambition of youth.
Topics: Craig Cignarelli, PJ Simmons, Tennis News, U.S. Tennis Congress, Usta
2015 U.S. #TENNIS CONGRESS A GLIMPSE AT A GREAT EVENT BY CRAIG CIGNARELLI- http://t.co/dU6faBMC3Z @CraigCignarelli @usta
RT @10sBalls_com: 2015 U.S. #TENNIS CONGRESS A GLIMPSE AT A GREAT EVENT BY CRAIG CIGNARELLI- http://t.co/dU6faBMC3Z @CraigCignarelli @usta