ROGER FEDERER NAMED WORLD’S MOST MARKETABLE SPORTS STAR

Written by: on 23rd July 2015
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ROGER FEDERER NAMED WORLD'S MOST MARKETABLE SPORTS STAR

Roger Federer of Switzerland celebrates after beating Tomas Berdych of the Czech Republic in their quarter final match of the Italian Open tennis tournament at the Foro Italico in Rome, Italy, 15 May 2015. EPA/ALESSANDRO DI MEO  |

Swiss leads five ATP World Tour players in power list

 

Roger Federer has been named the world’s most marketable sports star, edging out Tiger Woods, Phil Mickelson and LeBron James in the Top 20 list released by the London School of Marketing.

The study calculated the brand value of the athletes, taking into account their current income from sponsorships as a percentage of their total earnings, and also factored in their social media presence.

“Roger is genuine, honest, down to earth, and gives his time generously to his partners and foundation. Companies look for role models and Roger is as good as it gets,” Tony Godsick, CEO TEAM8, told ATPWorldTour.com.

Tennis players featured prominently in the list, with a total of seven athletes represented. In addition to Federer, four other ATP World Tour players made the cut: Novak Djokovic (No. 7), Rafael Nadal (No. 8), Andy Murray (No. 16) and Kei Nishikori (No. 17).

 

1. Roger Federer – Tennis

2. Tiger Woods – Golf

3. Phil Mickelson – Golf

4. LeBron James – Basketball

5. Kevin Durant – Basketball

6. Rory McIlroy – Golf

7. Novak Djokovic – Tennis

8. Rafael Nadal – Tennis

9. Mahendra Singh Dhoni – Cricket

10. Cristiano Ronaldo – Football

11. Kobe Bryant – Basketball

12. Maria Sharapova – Tennis

13. Lionel Messi – Football

14. Usain Bolt – Track

15. Neymar – Football

16. Andy Murray – Tennis

17. Kei Nishikori – Tennis

18. Derrick Rose – Basketball

19. Floyd Mayweather – Boxing

20. Serena Williams – Tennis

 

( Courtesy of the ATP and Original Link – http://www.atpworldtour.com/en/news/federer-named-most-marketable-sports-star )

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