BNP Paribas Open – Rolex, Esurance & Michelob ULTRA Added As Premier Sponsors; Tommy Bahama Becomes Contributing Sponsor

Written by: Staff on 20th February 2014

BNP Paribas Open - Rolex, Esurance & Michelob ULTRA Added As Premier Sponsors; Tommy Bahama Becomes Contributing Sponsor

epa03615896 US Marines unfurl a giant American flag during a Salute to Heros ceremony at Center Court during the BNP Paribas Open tennis tournament in Indian Wells, California, USA, 08 March 2013. EPA/MICHAEL NELSON |

Rolex, Esurance, and Michelob ULTRA have signed on as Premier Sponsors of the BNP Paribas Open, the most-attended ATP World Tour and WTA tennis tournament in the world to be held March 3-16, 2014 at the Indian Wells Tennis Garden, it was announced today by Steve Simon, tournament director.

Rolex will be the official timepiece of the tournament, as part of a multi-year agreement that includes the on-court placement of specially manufactured Rolex clocks in Stadium 1 and the new Stadium 2.

Esurance, the official insurance company of the tournament, elevated their sponsorship from Champion to Premier level through 2015, and is the presenting sponsor for the McEnroe Challenge for Charity. This one-day, free admission special event on Saturday, March 1 will feature multiple Grand Slam Champions, John McEnroe, Jim Courier, Peter Fleming and Rick Leach and will also benefit local charities.

“We are excited to be the official insurance partner for the BNP Paribas Open, and becoming presenting sponsor of the McEnroe Challenge for Charity will continue Esurance’s tradition of actively promoting charitable causes in tennis,” said Esurance President and CEO Gary Tolman. “We’ve been big supporters of tennis for more than 10 years; we look forward to our involvement with this great event.”

Michelob ULTRA is the official beer sponsor of the event through 2015. Their involvement will feature Michelob ULTRA Bars at the Circle of Palms and in the Garden Club Courtyard. ATP players will make special appearances for fans at those locations at various times throughout the tournament.

In addition to these sponsors, Tommy Bahama has become a Contributing Sponsor through 2015. They will be installing a Tommy Bahama Bar, creating a signature drink for the event that comes with a souvenir cup, and also have a strong retail presence within the Indian Wells Tennis Garden Tennis Collection Store.

“Welcoming these new sponsorship developments at the BNP Paribas Open highlights the tournament’s continued growth in prestige and popularity, while providing sponsors an attractive platform to connect with fans onsite and around the world,” said Simon. “We look forward to our sponsors’ collective contribution, which will enhance the overall atmosphere and experience at the event.”

For more information please visit www.bnpparibasopen.com or call the Indian Wells Tennis Garden Box Office 800-999-1585 or 760-200-8000.

About the BNP Paribas Open

The BNP Paribas Open is the largest ATP World Tour and WTA combined two-week event in the world, and is held annually at the Indian Wells Tennis Garden. The site has undergone a significant expansion that includes a new permanent Stadium 2 with 8,000 seats and three restaurants, including world-renowned Nobu; four more practice courts, an additional 19,000 square foot shade structure, and more. The tournament offers more than $10 million in prize money, and is the only event to provide the Hawkeye line challenge system on all match courts, including qualifying rounds. In 2013, more than 380,000 people attended the event. Visit www.bnpparibasopen.com for more information, to purchase tickets and for live coverage starting March 3. Indian Wells Tennis Garden Box Office, 800-999-1585 or 760-200-8000, 78-200 Miles Avenue, Indian Wells, CA, 92210.

About BNP Paribas

BNP Paribas (www.bnpparibas.com) has a presence in nearly 80 countries with 190,000 employees, including 145,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network, Bank of the West, in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.

BNP Paribas and Tennis

2013 has seen BNP Paribas celebrate the 40th anniversary of its partnership with the French Open, Roland Garros. Since this first historical commitment, BNP Paribas has extended its partnership with tennis across the world and to all levels of the sport – both individual and team competitions, wheelchair tennis, local family clubs as well as the professional game; from those just learning the game to those competing in the top tournaments on the pro circuit. Building on this, BNP Paribas launched wearetennis.com; a website entirely dedicated to tennis news. It is a unique initiative which provides tennis fans with a constant flow of information on tennis events with coverage of all the ATP, WTA and ITF tournaments. Today BNP Paribas is the world number one sponsor of tennis: Official sponsor of Roland Garros, title sponsor of the TEB BNP Paribas WTA Championships, sponsor of 4 ATP Masters 1000 events (BNP Paribas Masters, Monte Carlo Rolex Masters, Internazionali BNL d’Italia – Rome, BNP Paribas Open – Indian Wells), title sponsor of the Davis Cup and the Fed Cup by BNP Paribas, Partner of the Brussels Open with BNP Paribas Fortis, partner of the Bank of the West Classic – California, the Grand Prix Hassan II – Casablanca, the Grand Prix SARS Leila Meriem – Fès, the Open 13 – Marseille, the Moselle Open, the BGL BNP Paribas Luxembourg Open, the AEGON Championships – London, the Open de Nice, the Open Sud de France, the BNP Paribas Showdown – New York, the BNP Paribas tennis classic – Hurlingham, and the BNP Paribas Zurich Open. Other partnerships BNP Paribas has formed over the years include with international wheelchair tennis (the BNP Paribas Open, the BNP Paribas World Team Cup) and the Junior and the university tennis (the Davis Cup and the Fed Cup by BNP Paribas, the Master’U BNP Paribas, the BNP Paribas Cup, the BNP Paribas National Tennis Academy of Dublin, the BNP Paribas Junior Tennis Masters-Athens). BNP Paribas is currently working through partnerships with more than 20 local tennis federations and more than 550 amateur tournaments across the world and supports many charities which aim to educate children by teaching them to play tennis.

Topics: 10sballs, Atp World Tour, BNP Paribas Open, Esurance, Indian Wells, Jim Courier, John Mcenroe, Michelob, Sports, Tennis, Tennis News, Wta

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February 20, 2014 at 2:59 pm

BNP Paribas Open – Rolex, Esurance & Michelob ULTRA Added As Premier Sponsors; Tommy Bahama Becomes Contributing…- http://t.co/Qi8SYM0imU