Andy Murray’s Endorsement Contracts, Where Are They?

Written by: Bob Larson Tennis on 4th February 2014

Andy Murray's Endorsement Contracts, Where Are They?

epa04035991 Andy Murray of Britain returns the ball to Roger Federer of Switzerland during their quarter final match at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 22 January 2014. EPA/DAVID CROSLING AUSTRALIA AND NEW ZEALAND OUT |

As Wimbledon champion, Andy Murray would appear a distinctly marketable asset. However corporate Britain hasn’t really bought into the Scot yet even though he has just been in GQ’s magazine’s inaugural list of UK 100 Most Connected Men.

GQ drew up the list in partnership with Editorial Intelligence and named Murray alongside his agent, Simon Fuller who is better known for his managerial work with David Beckham and the Spice Girls as well as being the driving power behind American Idol. The Prince of Wales, Prime Minister David Cameron, Rupert Murdoch, Beckham, and actor Benedict Cumberbatch also appear.

Meanwhile Murray has been briefed by Lagardère Unlimited, which joined forces with the 26-year-old’s own company, 77, two months ago, about possible new sources of income and how it can develop the brand in a way that suits his personality and developing interest in the commercial world.

The Scot is determined to get very rich, even though up to now he has been reluctant to devote too much time to endorsements. It seems he is now taking the view it might be time to be a little more flexible when it comes to giving up his time and said: “I don’t know how long I’m going to be able to play, I work hard and I want to make sure, when I finish, I can have the freedom to decide exactly what I want to do and how I’d like to live the rest of my life. So I need to make sure the business side is handled in the best way, with people that I trust.”

For the first time in many years, Murray is now playing without a Royal Bank of Scotland logo on his shirt. The partnership has not ended altogether, but revised and other financial services, insurance and asset management partners who could now figure in his endorsement portfolio.

Murray’s five-year, £10 million contract with adidas ends on December 31. Negotiations regarding an extension are ongoing but Nike and Under Armour, both of whom require a “clean” kit with no advertising and are pressing Murray’s representatives to look at what they can offer.

Murray has already invested in bricks and mortar, purchasing Cromlix House, in Kinbuck, Perthshire — not far from his family home in Dunblane — and spending a significant amount on its renovation. The hotel reopens in April and Murray will be present at the unveiling.

Topics: 10sballs, Andy Murray, Sports, Tennis, Tennis News, Wimbledon