Editors note: regarding John McEnroe and recent comments about doubles being played at a lower level than in his day? His remarks about cutting doubles out of events ? We say to our tennis friends all over the world and especially in England. “You can’t be serious !” And Johnny boy if you are, We can tell you tennis needs doubles more than tennis needs you in any capacity.
John McEnroe is the face of a new advertising campaign by UK gadget insurer Protect Your Bubble to promote Family Gadget Insurance, a new family-friendly product aimed at the over 35s market.
Cries of “You cannot be serious!” will be heard across the nation’s TV screens through the New Year, when a new 30-second advert with McEnroe and his fictional family airs for the first time on more than 40 UK TV channels, terrestrial and digital.
The advertising campaign is aimed at people over 35 to highlight Protect Your Bubble’s new $30 dollar a month, multi-device, Family Gadget Insurance product.
The advert sees Squeak, one of Protect Your Bubble’s brand characters, playing a computer game at home with the daughter of John’s fictional family. When Squeak takes a shot on the computer game and accidentally knocks John’s smartphone into his wife’s pot of soup, John screams out the immortal line: “You cannot be serious!”
Stephen Ebbett, director of Protect Your Bubble, said: “As a parent John knows how accident-prone youngsters can be with their gadgets, and replacing a damaged handset or tablet is a regular and unavoidable occurrence. It was a real coup when John agreed to front our latest advertising campaign.
He continues to have a place in the hearts of the UK public and hopefully this advert will make families smile over the festive period, while at the same time promoting our new family gadget insurance product. This all-in-one policy is perfect for parents who may have purchased expensive tech devices for their children over Christmas. “
Topics: 10sballs.com, Family Gadget Insurance, John Mcenroe, Protect Your Bubble, Stephen Ebbett, Tennis, Tennis News