Madrid To Increase Advertising For May Event

Written by: Bob Larson Tennis on 9th December 2013

Madrid To Increase Advertising For May Event

epa03212209 Spanish tennis player Rafael Nadal serves to Russian Nikolay Davydenko in their Mutua Madrid Open tennis tournament second round match at Caja Magica pavilion in Madrid, central Spain, 09 May 2012. EPA/JAVIER LIZON |

The Madrid Masters has launched an extensive new marketing campaign for the 2014 edition next May which plays upon the Caja Magica (Magic Cube) venue of the prestige clay event. Tournament officials kick-started their “Aquí hay magia” (There’s magic here) in a pre-Christmas PR sprint in hopes of already drumming up renewed interest in the tennis in one of Europe’s economically most hard-hit nations. The campaign will promote the May 2-11 event won last spring by Spanish tennis hero Rafael Nadal, one of a dozen titles the world No. 1 lifted in 2013.

In order to stimulate demand for the joint ATP-WTA extravaganza, Masters officials have held the line on ticket prices for 2014, where the tennis elite including Nadal, Roger Federer, Novak Djokovic, Andy Murray plus Serena Williams, Victoria Azarenka, Maria Sharapova and Na Li, are all preliminarily set to play.

The campaign will arrive in two stages, starting in the capital from this week and running until February 9, with banners, boards, illuminated signs, marquees, columns and billboards decorated with images of tennis players and the news tagline. In March, the strategy takes a step forward as it is rolled out to other Spanish towns and cities through media adverts plus social media.

Topics: 10sballs.com, 2014, Andy Murray, Atp, Caja Magica, Li Na, Madrid Masters, Magic Cube, Maria Sharapova, Novak Djokovic, Rafael Nadal, Roger Federer, Serena Williams, Tennis, Tennis News, Victoria Azarenka, Wta