FILA Launces Inaugural Soles4Souls Holiday Giving Program

Written by: Bob Larson Tennis on 1st December 2013

FILA Launces Inaugural Soles4Souls Holiday Giving Program |

FILA partners with SOLES4SOULS to provide online shoppers an opportunity to support others during the holiday season.

FILA ONLINE, which operates the U.S. Ecommerce site for the 102 year old Sportstyle brand FILA®., announced an exclusive partnership this holiday season with Soles4Souls, Inc. a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing.

#ShowUsUrSole will begin November 15, 2013 and run through December 31, 2013. Customers will have the opportunity at checkout to contribute to those in need when purchasing full price items online. Each shopper that donates to the Soles4Souls charity will receive a discount in accordance with the amount donated. 100% of each shopper’s donation goes straight to the Soles4Souls charity.

“Everyone wants to do something to help others during the holidays, but get caught up in the business of the holiday season, and then, all of a sudden, it’s December 31st and we all missed our chance,” said Jon Epstein, President, FILA USA. “This program makes it fun, fast and easy to shop FILA and support people who need it most.”

“Our #ShowUsUrSole during this holiday season is to collect as much money as possible for a great cause that is close to our business and our hearts,” said Jennifer O. Estabrook, Executive Vice-President, FILA USA. “In addition to the discounts we will offer, we are excited to run a contest across our social platforms to promote awareness of the great work Soles4Souls does every day. People will be asked to either send in a creative image of their favorite FILA® SOLES, or a picture of their SOULS, i.e. a photo of them doing volunteer work in their communities, with their schools or on their own volition. The winner with the best submission will receive a $1000 gift card to Fila.com.”

About Soles4Souls®:

Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star ranking with Charity Navigator. Please visit www.giveshoes.org for more information.

About FILA:

The FILA® brand was established over a century ago by the Fila brothers of Biella, Italy. FILA® is a leading sport and leisure footwear and apparel brand that is distributed worldwide.

Topics: 10sballs.com, Fila, FILA ONLINE, Jon Epstein, Soles4Souls, Tennis, Tennis News