British Tennis Biz News

Written by: Bob Larson Tennis on 18th October 2013

British Tennis Biz News

epa03060146 Roger Federer of Switzerland heel kicks a ball to his racquet as his shadow is cast across the court during a training session on the eve of the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 15 January 2012. Federer has his eyes set on a 2012 comeback, eager to disprove critics who say he is at the end of his career. The first tennis Grand Slam in 2012 runs 16 to 29 January. EPA/BARBARA WALTON |

Britain’s Lawn Tennis Association Extends Partnership With Nike

Nike extends its deal with Nike, with a new arrangement, which will begin in January 2014, will see Nike step up from Official Supplier to become an Official Partner of British Tennis and in doing so assume title sponsorship of several elite junior tournaments including the LTA staged ITF Junior Internationals, the British Junior National Championships and the Winter National Tour Finals.

At the same time the LTA will continue to oversee the delivery of the Nike Junior Tour in the UK.

While supporting junior tennis, Nike will also provide clothing and footwear to all LTA performance coaching staff, as well as providing official team kit for all junior and senior GB national teams including the Aegon GB Davis Cup and Fed Cup Teams.

Nike joined the LTA’s commercial program in 2009 and LTA Commercial Director, Lawrence Robertson, said: “It’s such a strong endorsement of an organization when a brand of Nike’s caliber chooses to work with you.

“We take great pride in working closely with the team at Nike and our new deal will see their involvement deepen across junior tennis in the UK, both in terms of competition and involvement in our grassroots programs.”

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Mercedes-Benz Becomes Major Sponsor of O2 Event

The ATP announced a multi-year sponsorship agreement with Mercedes-Benz that sees the leading luxury automobile manufacturer become the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, held at The O2 in London from November 4-11.

Through this agreement, Mercedes-Benz will provide a premium fleet of cars starring the new S-Class for the Official Transportation of the tournament.

Mercedes-Benz joins a powerful group of leading international brands at the Barclays ATP World Tour Finals including Barclays, Corona, FedEx, Ricoh, Emirates, Rolex, Moët & Chandon, Lacoste, Enel, among others.

Topics: 10sballs, British Lawn Tennis Association, Davis Cup, Fed Cup, Itf, Lta, Nike, Sports, Tennis, Tennis News