Fila Sign Multi-Year Partnership With Junior Tennis Champions Center

Written by: on 9th October 2013
French Open tennis tournament at Roland Garros
Fila Sign Multi-Year Partnership With Junior Tennis Champions Center

epa03729597 The shadow of Maria Sharapova of Russia as she waits for the serve of her opponent during her fourth round match against Sloane Stephens of the USA at the French Open tennis tournament at Roland Garros in Paris, France, 03 June 2013 EPA/CAROLINE BLUMBERG  |

Fila announced it has signed a multi-year agreement with The Junior Tennis Champions Center (JTCC), College Park, Maryland to promote Fila’s performance tennis apparel, footwear and accessories at one of the nation’s top USTA Regional Training programs.

 

As part of the agreement, Fila will outfit JTCC Coaches and has developed a custom JTCC – Fila® co-branded jacket for players and coaches to wear at junior tournaments around the world. Fila has opened a concept shop at JTCC that features the brand’s latest apparel, footwear and accessories.

 

The partnership gives Fila the ability to connect with junior players who are the future of tennis in the United States. JTCC players and coaches will collaborate with Fila’s design and development teams and will wear-test Fila footwear and apparel. Recently, JTCC players provided feedback on the Sentinel, Fila’s new performance tennis shoe.

 

Each year, Fila and JTCC will select a group of junior players with national top 50 rankings in their age group and who epitomize sportsmanship on and off the court to receive a special product package.

 

In addition to the partnership with JTCC, Fila is also a sponsor of the BNP Paribas Open, Sony Open and the Hall of Fame Tennis Championships.

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