Murray To Get Personal Logo On His Tennis Apparel

Written by: Bob Larson Tennis on 3rd October 2013

Murray To Get Personal Logo On His Tennis Apparel

epa03746437 Britain's Andy Murray reacts after winning the semi final match against Jo-Wilfried Tsonga of France, for the Aegon Championships at the Queen's Club in London, Britain, 15 June 2013. EPA/BOGDAN MARAN |

World no.3 Andy Murray may be under doctor’s orders to rest and not exert himself in any way after his successful back operation last week. But the Scot is making sure his commercial staff remains hard at work and they have hired the branding agency Aesop to create a personalized logo similar to the linked RF that now signifies Roger Federer and the bulls’ horns of Rafael Nadal.

Aesop won the task in preference to seven other agencies that were asked by Murray’s newly formed company 77 to pitch for the contract. Once the logo designed and then ratified by Murray, it is expected to appear on his adidas apparel, including playing clothes, and Head rackets.

Martin Grimer, Aesop’s executive creative director, said: “Andy Murray’s Wimbledon success secured a new chapter for British tennis. For us, winning the opportunity to create and narrate his story and deliver an iconic identity for both him and his company is a grand slam.”

Aesop has in fact been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77, which will appear on company collateral and touch points.

The company, based in St. James Street, London w1, recently created Yahoo’s first logo update in 18 years and has also glowing testimonials for work done with such brands as Glenlivet whisky, Fosters lager beer and Tabitha handbags.

Meanwhile Australian Open tournament director Craig Tiley has announced Murray will have fully recovered from the back surgery in time to contest next year’s initial Grand Slam which begins on January 13.

Tiley has been in contact with Murray’s team and said: “It was the right time for him to actually take that break (because) he’s always had a few niggling back issues.

“He’s fine. I stay in touch quite a bit with Judy Murray, his mum. She’s a friend … and he wants to win the Australian Open, so he’ll be fine. We’ll see him here playing at the end of the year.”

Topics: 10sballs, Andy Murray, Australian Open, Rafael Nadal, Roger Federer, Sports, Tennis, Tennis News, Wimbledon