London Gets One New Sponsor And Extends One

Written by: Bob Larson Tennis on 3rd October 2013

EXHIBITION TOURNAMENT GILLETTE FEDERER TOUR

London Gets One New Sponsor And Extends One

epa03499478 Swiss tennis player Roger Federer returns a ball to Brazilian Thomaz Bellucci, during their Exhibition Tournament Gillette Federer Tour match at the Ibirapuera Gymnasium in Sao Paulo, Brazil, 06 December 2012. EPA/ Sebastião Moreira EPA/Sebastião Moreira |

The ATP has announced two new agreements ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from November 4-11.

Gillette, the world’s leading shaving brand, joins the season-ending event as an Official Partner of the tournament, and Segafredo Zanetti, the global Italian coffee brand, has extended its partnership under a new agreement.

The tournament has firmly established itself as the biggest indoor tennis tournament in the world since moving to London in 2009, welcoming more than a million fans to The O2 arena over the past four years, as well as attracting record audiences on television and online.

The ATP and Gillette have signed an agreement designating Gillette as an Official Partner of the 2013 Barclays ATP World Tour Finals. The world’s leading shaving brand will provide the official grooming product of the season-ending tournament, held at The O2.

As part of the agreement, Gillette receives worldwide marketing rights for the Barclays ATP World Tour Finals and will also gain on-site presence in the Fan Zone at The O2 throughout the duration of the tournament.

Segafredo Zanetti, the global Italian coffee brand and Brodies, its sister company specializing in tea, have extended their partnership as an Official Partner of the Barclays ATP World Tour Finals.

Segafredo Zanetti will continue to receive global brand exposure with their position on the on-court refrigerators. Segafredo Zanetti and Brodies will also bring the unique quality of their refined coffee and tea to the VIP guests and fans attending the event.

Topics: 10sballs.com, Atp, ATP World Tour Finals, Tennis, Tennis News