The ATP and PROSERIES have announced a new partnership in which PROSERIES Ice Wraps become the Official Ice Wrap of the ATP World Tour. The sports medicine company receives worldwide marketing rights in a two-year affiliation through 2015.
PROSERIES manufactures a line of ice wraps used to control pain, inflammation, and aid healing. The ice wraps are joint specific and allow athletes to apply ice with compression to common and hard to reach areas including elbows, knees and shoulders.
“After working behind the scenes for years with the ATP, PROSERIES is excited about our new partnership agreement, and we look forward to supplying the men’s professional tennis tour for years to come,” said Dave Schroeder, Director of Operations, PROSERIES. “It is gratifying to know that our products are helping the world’s best athletes, like those on the ATP World Tour, to stay healthy and compete at their best.”
We Hear—
–That the 450-acre IMG Academy in Bradenton, Florida, which is home to the Nick Bollettieri Tennis Academy, is in the midst of a $197-million long-range expansion that includes a recently opened $15-million residence hall and the first phase of a 5,000-seat football stadium scheduled to open this year. Other plans include a 40,000-sq.-ft. field house and numerous soccer, lacrosse and football practice fields.
Topics: 10Balls.com, Atp, Nick Bollettieri Tennis Academy, proseries, Tennis, Tennis News