TENNIS CHANNEL ONLINE MERCHANDISE STORE IS OPEN FOR BUSINESS
TENNIS CHANNEL ONLINE MERCHANDISE STORE IS OPEN FOR BUSINESS | 
LOS ANGELES, Aug. 14, 2013 -With the US Open approaching in two weeks, Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, will launch an online store on Aug. 14, featuring network merchandise and gear. The channel has partnered with Delivery Agent to launch a curated Tennis Channel retail environment under the ShopTV™ brand, accessible across web, mobile, tablet and directly through television. The new online store can be accessed on www.tennischannel.com and www.shopthetv.com. Tennis Channel fans can also access the ShopTV application preloaded in 2012 and 2013 Samsung Smart TVs.
“Our viewers are passionate about this sport and have been asking for the opportunity to buy Tennis Channel-themed merchandise for years,” said Robyn Miller, senior vice president of marketing. “As the US Open draws near, now is the perfect time to introduce a store that will evolve and offer a great range of products, while continuing to present exclusive features to Tennis Channel fans.”
While the online store’s initial collection features athletic wear and accessories, the network plans to grow its commerce presence and expand its offerings by creating special edition items inspired by Tennis Channel’s sport and lifestyle programs. Additionally, viewers will be able to purchase products directly within video, as they watch a clip or live tennis, and have the opportunity to buy the shirt or racquet the player is using. Among a variety of current items available for purchase: iPad covers, pullover hoodies, coffee mugs and magnets.
“Delivery Agent’s expertise in facilitating a connection between a fan base and contextually relevant products lines up well with Tennis Channel’s growth plans,” said Mike Fitzsimmons, chief executive officer, Delivery Agent. “We are thrilled to launch Tennis Channel’s shopping on ShopTV in conjunction with the US Open-the final tennis grand slam of the season,”
The launch of the Tennis Channel online merchandise store is in conjunction with the network’s coverage of the US Open, which begins Aug. 26. Tennis Channel will televise more than 70 hours of live and first-run matches, and devote more than 270 hours to the tournament overall.
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