ESURANCE Extends Partnership With USTA As Part Of US Open Sponsorship

Written by: Staff on 1st August 2013

ESURANCE Extends Partnership With USTA As Part Of US Open Sponsorship |

New Activation for the Official Car Insurance Provider of the US Open to Include Elevated Presence Within Digital Platforms and Sponsorship of Arthur Ashe Kids’ Day

Partnership Adds Cincinnati Events to Emirates Airline US Open Series Sponsorship Mix

The USTA announced today that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship of the US Open. Esurance became a US Open sponsor in 2010, and following the new agreement, the company will continue as the official car insurance sponsor for the event through 2015.

The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the “US Open Social Wall,” a new fan enhancement to the 2013 US Open. The Social Wall – a 50-foot wide by 8-foot high video wall located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org – showcases fan passion for the tournament by centralizing and displaying the most compelling US Open-related social content.

Esurance will also be the presenting sponsor of the US Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official website of the US Open.

Esurance’s on-site presence at the US Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans. The comprehensive partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids’ Day.

Additionally, Esurance will sponsor six Emirates Airline US Open Series events leading up to America’s Grand Slam in New York. These include:

– BB&T Atlanta Open, Atlanta, GA (men’s event)

– Bank of the West Classic, Stanford, CA (women’s event)

– Western & Southern Open, Cincinnati, OH (joint men’s and women’s event)

– Winston-Salem Open, Winston-Salem, NC (men’s event)

– New Haven Open at Yale, New Haven, CT (women’s event)

“Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans,” said Esurance President and CEO Gary Tolman. “The expansion of our digital presence at the US Open aligns perfectly with Esurance’s approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable.”

“Continuing to build on a successful relationship with Esurance aligns with our goal of delivering consistent, long-term value for our US Open partners,” said Lew Sherr, Chief Revenue Officer, USTA. “We are pleased that Esurance will help support our multitude of digital initiatives and events as we enhance the experience provided to our fans.”

This year’s US Open is scheduled for August 26 through September 9, with the US Open Qualifying Tournament beginning on August 20.

Topics: Bob Bryan, Bryan Brothers, Esurance, Mike Bryan, Sports, Tennis News, Usta, Usta Billie Jean King National Tennis Center