2013 EMIRATES AIRLINE US OPEN SERIES LAUNCHES THIS WEEK WITH BANK OF THE WEST CLASSIC IN STANFORD, CALIF., BB&T ATLANTA OPEN

Written by: Staff on 23rd July 2013

2013 EMIRATES AIRLINE US OPEN SERIES LAUNCHES THIS WEEK WITH BANK OF THE WEST CLASSIC IN STANFORD, CALIF., BB&T ATLANTA OPEN

epa03779780 Novak Djokovic of Serbia holds the runner-up trophy following his defeat against Britain's Andy Murray in the men's final for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 07 July 2013. EPA/GERRY PENNY |

WHITE PLAINS, N.Y., July 23, 2013 – The 10th season of the Emirates Airline US Open Series, the

five-week North American summer tennis season that links nine ATP World Tour and WTA summer

tournaments to the US Open, launches this week with the men’s BB&T Atlanta Open and the

women’s Bank of the West Classic in Stanford, Calif. Since its inception in 2004, the Emirates Airline

US Open Series has doubled television viewership and increased event attendance, while

generating new corporate partnerships for the sport. See the full summer TV schedule here.

Throughout the summer, the Series will feature nearly 200 live television hours on ESPN2, Tennis

Channel and CBS Sports. The Emirates Airline US Open Series premieres on television on

Thursday, July 25, from the Bank of the West Classic, with six hours on Tennis Channel. Television

coverage of the BB&T Atlanta Open begins on Friday, July 26, with four hours on ESPN2. Both

ESPN2 and Tennis Channel will air live coverage of each tournament’s semifinals on Saturday, with

ESPN2 airing both finals live on Sunday, July 28.

More than 200 of the game’s top players will compete during the Series for more than $40 million in

prize money. Additionally, through the Emirates Airline US Open Series Bonus Challenge, the USTA

will offer up to an additional $2.6 million in bonus prize money at the US Open to the top three men’s

and top three women’s singles finishers in the Emirates Airline US Open Series. The Emirates

Airline US Open Series Bonus Challenge has resulted in some of the largest paychecks in tennis

history for men ($2.4 million–Roger Federer, 2007) and women ($2.2 million–Kim Clijsters, 2005 and

2010). Last year, Novak Djokovic and Petra Kvitova captured the Emirates Airline US Open Series

titles.

The Emirates Airline US Open Series season will be supported again by a multi-million dollar

national marketing campaign, the EmiratesUSOpenSeries.com website and sponsor activation on

both the national and local levels. This is the second year Emirates Airline is serving as the title

sponsor of the Series, as well as the official airline of the US Open. The Emirates Airline US Open

Series is also supported by American Express, Chase, Citizen Watch Company and Esurance.

“As we enter our 10th season of the Series, it’s gratifying to know how far we’ve come in utilizing the

summer season prior to the US Open as a platform to showcase tennis to an increasing number of

television viewers, spectators and corporate partners,” said J. Wayne Richmond, General Manager

of the Emirates Airline US Open Series.

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