Marketing Executive Cautions On The Difficulty In Increasing Tennis Growth

Written by: Staff on 19th July 2013

Marketing Executive Cautions On The Difficulty In Increasing Tennis Growth

epa03792327 Florian Mayer from Germany returns to Feliciano Lopez from Spain during their round of sixteen match for the 2013 International German Open at Am Rothenbaum in Hamburg, Germany, 18 July 2013. EPA/AXEL HEIMKEN |

Dan Mannix, CEO of Lead Dog Marketing, one of the leading consumer event companies in sports and entertainment had this to say to the Big Lead about tennis’ place in the world.

“From an event standpoint tennis has the tough challenge of mixing the traditional while trying to grasp a new audience that is not familiar with the game, and that balance is not easy to strike. To do that you have to find the right balance of integrating new platforms and technology and creating grassroots support while keeping the traditional tennis consumer happy.

That balance may be a little easier with a mega event like the US Open in New York but it gets trickier when you have to consistently mix in cultures and stadia and players who are global.”

©Daily Tennis News Wire

Topics: Dan Mannix, Lead Dog Marketing, tennis marketing, Tennis News, US Open

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10sBalls_com says:

July 19, 2013 at 8:07 am

Marketing Executive Cautions On The Difficulty In Increasing Tennis Growth – http://t.co/mDxz1N3rDs #tennis