Andy Murray Is Slow To Promote His Sponsors

Written by: on 16th July 2013
Wimbledon Championships
Andy Murray Is Slow To Promote His Sponsors

epa03779468 Andy Murray of Britain in action against Novak Djokovic of Serbia during the men's final for the Wimbledon Championships at the All England Lawn Tennis Club, in London, Britain, 07 July 2013. EPA/KERIM OKTEN  |

After recently reinforcing his spot among the multimillionaires of tennis, it seems that Scot Andy Murray needs to develop a few of the marketer-pleasing habits now second nature to sponsor-savvy rivals Roger Federer and Rafael Nadal.

After winning Wimbledon, Murray at least managed to remember to pull out his sponsored watch from Swiss house Rado and slapped it on his wrist just before holding the trophy aloft for the world’s photographers. That move was at least an improvement from New York last autumn when he won the US Open then totally forgot to strap on his well-sponsored timepiece.

But it turns out that even at Wimbledon the bumbling Brit didn’t get his choreography right, with his watch plainly stopped a full seven hours before the actual time of his victory. It didn’t take a detective to determine the obvious: Murray doesn’t actually wear the watch, he just collects the sponsorship money for it.

That attitude is in sharp contrast to his better-loved rivals, with Federer constantly sporting one of a collection of high-end Rolexes on his wrist and Nadal always careful to play in his $500,000-plus ultra-lightweight watch from Richard Mille.

Murray, by contrast needs to habitually put on – and ideally actually use – his modest $7,000 D-Star Automatic Chronograph in time for the photos to begin. The Murray model is a self-winder which needs movement from the wearer in order to stay activated.

©Daily Tennis News Wire

Topics: , , , ,








10sBalls Top Stories

In Case You Missed It

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA thumbnail

EUGENIE BOUCHARD NAMED 2018 TENNIS CANADA FEMALE PLAYER OF THE YEAR / EUGENIE BOUCHARD NOMMÉE JOUEUSE DE L’ANNÉE 2018 DE TENNIS CANADA

Tennis Canada announced on Wednesday that Eugenie Bouchard is the winner of the 2018 Excellence Awards in the Female Player of the Year and Singles Player of the Year categories.
TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE thumbnail

TENNIS NEWS • CALIFORNIA CHAMPIONSHIPS • TOMMY HAAS, TAYLOR FRITZ, STEVE JOHNSON, MARDY FISH AND MORE

Time to get tickets to watch! Surly you have heard about The Largest Open Tennis Event in America!
TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER thumbnail

TENNIS NEWS • RAFA NADAL CONFIRMS RETURN TO PRACTICE, EYES ABU DHABI EXHIBITION AND AUSTRALIAN SUMMER

According to Uncle Toni, Rafael Nadal was supposed to be back at practice on either Dec. 4 or 5. Well, better late than never!
Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife thumbnail

Conchita Martínez prepara la temporada 2019 de Karolina Pliskova en Tenerife

Española y checa ya trabajaron juntas durante el pasado Open de Estados Unidos
ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS thumbnail

ALEJANDRO’S FAVORITE PHOTOS FOR 10SBALLS FROM SOME OF THIS YEAR’S TOURNAMENTS

Jelena Ostapenko of Latvia hits a forehand to Kaia Kanepi of Estonia during her second round match at the Nature Valley International tennis tournament in Eastbourne, Great Britain, on Tuesday, June 26, 2018.