Esurance Extends US Open Sponsorship

Written by: Staff on 3rd July 2013

Esurance Extends US Open Sponsorship

epa02887755 A fan rides an escalator up the side of Arthur Ashe Stadium on the first day of the 2011 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA 29 August 2011. The US Open runs through 11 September 2011. EPA/PETER FOLEY |

The USTA announced that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship of the US Open. Esurance became a US Open sponsor in 2010, and following the new agreement, the company will continue as the official car insurance sponsor for the event through 2015.

The new agreement includes a growing relationship with USTA digital platforms. This year, Esurance will be one of three sponsors of the “US Open Social Wall,” a new fan enhancement to the 2013 US Open. The Social Wall – a 50-foot wide by 8-foot high video wall located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org – showcases fan passion for the tournament by centralizing and displaying the most compelling US Open-related social content.

Esurance will also be the presenting sponsor of the US Open iPad app. This includes live streaming on the iPad app and USOpen.org, the official website of the US Open.

Esurance’s on-site presence at the US Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans. The comprehensive partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids’ Day.

Additionally, Esurance will sponsor six Emirates Airline US Open Series events leading up to America’s Grand Slam in New York. These include:

BB&T Atlanta Open, Atlanta, GA (men’s event)

Bank of the West Classic, Stanford, CA (women’s event)

Western & Southern Open, Cincinnati, OH (joint men’s and women’s event)

Winston-Salem Open, Winston-Salem, NC (men’s event)

New Haven Open at Yale, New Haven, CT (women’s event)

This year’s US Open is scheduled for August 26 through September 9, with the US Open Qualifying Tournament beginning on August 20.

©Daily Tennis News Wire

Topics: Esurance tennis news, Sports, Tennis News, US Open, Usta, Usta Billie Jean King National Tennis Center