Uniqlo is clearly taking its endorsement agreement with world no.1 Novak Djokovic seriously by designing him several different outfits for each Grand Slam. But their products are cut-price in comparison with the other more established clothing brands. A Uniqlo t-shirt, similar to those worn by Djokovic on the practice court at retailing in London at £9.90 ($15) compared to adidas and Nike products that retail nearer £40 (more than $60). Replicas of the white polo shirt with a zip and matching shorts the Wimbledon top seed is actually wearing in matches can be purchased for just £29.30 (in excess of $45).