HEAD In Promotion To Fight Aids

Written by: Staff on 24th May 2013

HEAD In Promotion To Fight Aids |

HEAD Tennis is joining (RED) and the fight against Aids with the launch of a HEAD Special Edition bag collection.

Partnering to raise both awareness and money for the fight, 40% of the profits from each bag sold will go to the Global Fund to fight Aids. HEAD’s players will showcase their support by carrying the (HEAD)RED Special Edition racquet bag on court at the upcoming French Open in Paris.

HEAD asked its stars Maria Sharapova, Novak Djokovic, Andy Murray, Tomas Berdych, Marin Cilic, Gilles Simon and Sloane Stephens to pack their favorite items into one special (HEAD)RED bag which features in a unique viral video. The spot, which launched today on www.youtube.com/headtennis, will promote the partnership across digital and social media.

A new app on gives tennis fans the chance to show their support and win the special (HEAD)RED bag with the personal items and signatures of the HEAD tennis stars.

The new (HEAD)RED collection includes a tennis racquet bag and a backpack, which will be available at selected retail stores around the world at the end of May 2013.

©Daily Tennis News Wire

Topics: Andy Murray, Gilles Simon, HEAD helping Aids, HEAD tennis, Maria Sharapova, Marin Cilic, Novak Djokovic, Sloane Stephens, tennis charity, Tomas Berdych