Internet Action Was Very Strong in Mutua Madrid Masters

Written by: Staff on 22nd May 2013

Internet Action Was Very Strong in Mutua Madrid Masters |

The figures for its website, madrid-open.com, its Facebook, Twitter and Weibo pages, as well as the television broadcasts of the tournament all showed increases over last year.

All the public communication channels at the 2013 Mutua Madrid Open closed with high figures for the tournament’s ten days, from the 3rd to the 12th of May.

With the official website of the Mutua Madrid Open as its torchbearer, www.madrid-open.com, the site had 827,562 individual visitors during the tournament and 5,661,960 pages visited. The day with most hits wasFriday the 10th of May (209,911), which narrowly beat a Thursday which closed at 207,768. Since the launch of the website, www.madrid-open.com has had 3,617,248 visitors (2,013,462 individual visitors) and 14,053,897 pages visited.

Another bastion of the Mutua Madrid Open’s social networks is its official Facebook page, which with 41,230 fans is the third most followed ATP World Tour Masters 1000 in the world, only outdone by Indian Wells and Miami. On a European level the Mutua Madrid Open is the most popular Masters 1000, and it also beats Cincinnati, another of the meetings in this category in the USA.

With 20,112 followers on Twitter, the Mutua Madrid Open is also the third Masters 1000, only behind Indian Wells and Miami, and it continues to be the first in Europe. In addition, on Chinese social network Weibo, the Mutua Madrid Open continues to grow with 287,243 followers on the other side of the world.

The official Mutua Madrid Open app was viewed by 17,819, with 15.6% new users. These 17,819 translated into 105,818 visits and more than one million page visits. More than half of the visits (50.91%) came from Madrid, while it was also followed overseas and was particularly popular in Mexico City, London, New York and Bogota.

Also, La Sexta (the official television channel of the 2013 Mutua Madrid Open) and Nitro (which also broadcasted some of the matches from the tournament) had better viewing figures than in 2012. La Sexta saw figures increase by 2.2% and 232,000 spectators, and the final between Stanislas Wawrinka and Rafael Nadal was watched by 1,968,000 viewers (14.2%) making it the most viewed tennis match of the year, and the most followed Masters 1000 since the 2011 Mutua Madrid Open. La Sexta’s coverage increased from eight to 14 matches. Nitro, which was showing the women’s tournament, saw a 0.3% increase compared to 2012, which is a 22,000 increase in viewers.

©Daily Tennis News Wire

Topics: Atp, Mutua Madrid Masters, Mutua Madrid Open, Spanish tennis, Sports, Tennis News, Wta