Australian Open Numbers Were Impressive

Written by: Staff on 30th January 2013

Australian Open Numbers Were Impressive

epa03557841 Supporters of Andy Murray (right on court) of Great Britain cheer after he won the first set in the men's final against Novak Djokovic of Serbia at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 27 January 2013. EPA/Barbara Walton |

The numbers are in from the 2013 Australian Open and many of them were impressive.

A total of 684,457 fans attended the tournament, just shy of the all-time Australian Open attendance record of 686,006 set in 2012, despite the absence of star Rafael Nadal. Record daily attendance was achieved at 15 sessions including a Grand Slam event daily attendance record on the middle Saturday, Heineken Day, with 80,735 on site, up from 80,649 in 2012.

A record crowd attended Kids Tennis Day and 38,410 fans visited MLC Fan Zone on Grand Slam Oval, an interactive grassroots tennis precinct for children aged 10 years and under Some 12,250 fans, played on the MLC Tennis Hot Shots courts at Melbourne Park.

More than 720 journalists, photographers and videographers provided coverage of the Australian Open including 315 international media from 40 different countries. Asian media represented 22 percent of all international accredited media.

More than 1000 broadcast media were accredited, covering more than 27 networks and broadcasting to more than 200 countries

The new Mandarin scoreboard, syndicated to Australian Open Chinese online partner Tencent, was popularly received with 6.6 million page downloads reported by information technology partner IBM,

As January 26 there were 14.1 million unique visitors to australianopen.com throughout the tournament period The AO Facebook page grew to 887,158 likes and a weekly reach of 6.1 million. On Twitter, @australianopen grew to 155,738 followers. The official Australian Open Android app attracted 47 million page views; 115 million from the iPhone app and 18 million from mobile site m.australianopen.com. Combined mobile views to the website increased by 98 percent following the women’s final. Total app downloads (including updates) were: 918,966 iPhone and 601,640 Android

AOTV (including live and VOD) accrued 7,091,234 views (561,973 hours of content), while AOTV views on the official Australian Open YouTube channel doubled to 8,865,829.

More than 45,000 Wilson tennis balls and 2500 official Australian Open towels were used

©Daily Tennis News Wire

Topics: Australian Open, Australian tennis news, Kids Tennis Day, Sports, Tennis News