Australian Open Extends Lacoste Contract through 2018

Written by: Bob Larson Tennis on 28th January 2013

Australian Open Extends Lacoste Contract through 2018

epa03554420 General view of the Rod Laver Arena during the men's singles semi final match between Andy Murray of Britain and Roger Federer of Switzerland at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 25 January 2013. EPA/JOE CASTRO AUSTRALIA AND NEW ZEALAND OUT |

Tennis Australia announced a five-year extension of its partnership with official Australian Open outfitter Lacoste, through until 2018.

Lacoste will remain the official supplier of tournament apparel to linesmen and women, ballkids and chair umpires, and will continue to deliver retail spaces on Grand Slam Oval, Margaret Court Arena and the Rod Laver Arena concourse.

Tennis Australia CEO Steve Wood said the five-year extension of the agreement was an asset to the event. “We are very proud to be continuing our partnership with Lacoste through until 2018,” he said.

CEO of Lacoste Asia Pacific Frank Cancelloni said the new five-year deal was symbolic of the brand’s ongoing commitment to tennis in the region.

“It is a further demonstration of Lacoste’s attachment to tennis as well as the voluntary and active policy of our brand in this sport, and of its commitment to keep investing in the Asia Pacific region.”

Lacoste has a long-standing association with tennis, endorsed by brand ambassadors including Richard Gasquet, Jeremy Chardy, Mats Wilander, Henri Leconte and Guy Forget.

©Daily Tennis News Wire

Topics: Australian Open, Guy Forget, Henri Leconte, Jeremy Chardy, Locoste, Mats Wilander, Richard Gasquet, Tennis Australia, Tennis News