H&M Signs Berdych to On-Court, Off-Court Deal

Written by: Staff on 23rd January 2013

H&M Signs Berdych to On-Court, Off-Court Deal

epa03549878 Tomas Berdych of the Czech Republic hits a forehand during his quarter final match against Novak Djokovic of Serbia at the Australian Open Grand Slam tennis tournament in Melbourne, Australia, 22 January 2013. EPA/Narendra Shrestha |

Swedish retail clothing company H&M has signed a long-term partnership with Czech star Tomas Berdych.

Currently ranked No. 6, Berdych will be an ambassador for H&M both on-court and off, and will work closely with the H&M design team on a unique tennis collection which will debut in stores in the near future.

Said Berdych. “This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together.”

Berdych’s partnership with H&M marks a new chapter in the relationship between sport and fashion. The partnership will see H&M clothing worn on court by a top-ranking tennis player for the first time and will bring a pro sports influence to H&M. As well as playing in H&M, Berdych will also be an ambassador for H&M off the court, wearing his pick from H&M’s menswear collections.

Topics: H&M, menswear, Sports, Tennis, Tennis News, Tomas Berdych, top-ranking tennis player