HEAD Racquet Sports USA Posts Best Ever Full Year Sales Results

Written by: Bob Larson Tennis on 8th January 2013

HEAD Racquet Sports USA Posts Best Ever Full Year Sales Results |

Head announced today that HEAD Racquet Sports USA posts best ever full year sales results. HEAD Racquet Sports USA has posted its best ever sales result for a full year in company history. A double digit percentage increase for both HEAD and Penn brands are especially significant given the marketshare both brands already had coming into

the year.

HEAD’s new marketing campaigns have been player centric and have focused on digital and social media marketing tactics. Some of the world’s best tennis athletes have helped take HEAD to the next level.

HEAD was able to combine players and marketing to maximize the impact. HEAD is now the racquet sports leader in Facebook fans which is another indication of the brand momentum.