Tacchini Hires IMG As Licensing Agent

Written by: Staff on 26th September 2012

Tacchini Hires IMG As Licensing Agent

epa03391413 Novak Djokovic of Serbia hits a return to David Ferrer of Spain during their continued semifinal match on the fourteenth day of the 2012 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA, 09 September 2012. The US Open has been extended a day for the fifth straight year due to weather and will end on Monday 10 September 2012. EPA/LARRY W. SMITH |

Sergio Tacchini, the Italian tennis and sportswear clothing company, announced a far-ranging global partnership with IMG.

Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini’s licensing agent working with the company to re-launch the brand in major markets around the world through targeted licensing and distribution partnerships. IMG will also work closely with company management on sponsorship, strategy, endorsements, e-commerce and other brand activation activities.

Tacchini recently severed relationship with Novak Djokovic as their featured endorser.