WTA To Increase Matches On TV

Written by: Staff on 12th September 2012

WTA To Increase Matches On TV

epa03385339 Ana Ivanovic of Serbia hits a return to Serena Williams of the US during their quarterfinals round match on the tenth day of the 2012 US Open Tennis Championship at the USTA National Tennis Center in Flushing Meadows, New York, USA, 05 September 2012. The US Open runs through Sunday 09 September 2012. EPA/JOHN G. MABANGLO |

The WTA has agreed to a four-year contract broadcasting more than 400 WTA matches per year starting with Brisbane on January 2 and will include access to 22 WTA Premier tournaments every year, concluding with the season finale TEB BNP Paribas WTA Championships in Istanbul.

IEC in Sports and sports media group Perform will exclusively broadcast the matches across their network of channels.

The broadcasts will be handled by MCS TV, a group of channels which include Ma Chaine Sport, MCS Extrême, MCS Bien-être and MCS International and are distributed across Numéricable, Canalsat and ADSL, reaching over 14 million viewers in multiple territories including France, Belgium, Luxembourg, Israel, Portugal and selected territories in sub-Saharan Africa.

As part of the acquisition, MCS TV Group will launch a new channel specifically to showcase their tennis content. The MCS Tennis channel will feature all of the WTA Premier events alongside specific men’s ATP World Tour events for which the MCS TV Group own the rights.

Perform and IEC in Sports, who partnered to acquire and market the WTA’s Premier events in December 2011, plan to double the number of current live matches produced, by increasing both the number of courts and days covered.

In addition, Perform will provide extensive coverage of the WTA on all its digital platforms, including (i) TennisTV.com, the WTA’s and ATP World Tour’s official live streaming subscription website, (ii) ePlayer, the sports VOD broadcast platform that reaches over 130 million sports fans each month, (iii) a bi-monthly TV and digital magazine show featuring on and off-court WTA highlights, (iv) a global TV and digital news service of match highlights and player interviews in seven different languages, and (v) Watch&Bet.

©Daily Tennis News Wire

Topics: Sports, Tennis News, WTA tennis news, WTA TV news